3d-influence was created to explore digital public relations, social media and the ROI of communications campaigns in the digital age.

With an nod towards Everett Rogers’ Diffusion of Innovations, our goal is to understand the process by which a message or idea is spread through online and offline channels, varying social contexts and among people with differing interests, needs and behaviors. Or, how we can send the right message to the right person in the right place at the right time.

At Diverge, we developed a proprietary process called Influence Metrics that is focused on five key pillars: research, strategy, engagement, reputation and accountability.

• Research allows you to reach audiences effectively through a foundational understanding the marketplace and key drivers.
• Strategy identifies the most effective venues to launch an idea.
• Engagement involves, excites and motivates.
• Reputation tracks online conversation and effect on a company’s brand.
• Accountability aligns tactics and goals to key business objectives and provides the tools for demonstrating campaign success.

Over the next few weeks, I’ll describe how we use this process at Diverge to uncover existing barriers and develop messages that resonate with audiences.

Feel free to post a question in the comments or let me know what you are interested in learning more about.