AUSTIN, Texas - Dec. 11, 2007 - Diverge, a digital public relations firm focused on helping organizations successfully navigate the new communications landscape, today announced it has been named by Tocquigny, a leading marketing firm specializing in leveraging emerging technologies to create winning business solutions, as PR Agency of Record.

Diverge will provide fully integrated traditional and digital public relations services, social media and enhanced analytics and measurement capabilities to prove success and demonstrate ROI.

“Diverge’s ability to provide cutting edge PR and social media strategies is a good match with Tocquigny’s history of innovative digital marketing campaigns,” said Yvonne Tocquigny, CEO of Tocquigny.” Diverge was chosen for the firm’s uniquely ROI-driven approach to digital PR, their ability to provide the latest new media exposure and their scientific approach to creating successful online public relations campaigns. We are very excited to work with Diverge and look forward to launching a number of cutting edge social media and digital PR initiatives in 2008.”

Diverge will manage the firm’s online and traditional outreach, digital media relations and online reputation monitoring. In addition, Diverge’s advanced measurement capabilities will enable Tocquigny to accurately account for PR’s contribution to the firm’s overall marketing success.

For more news about Diverge visit: http://del.icio.us/divergecom

About Tocquigny
Tocquigny provides blue chip companies the confidence to execute innovative marketing campaigns that result in breakthrough winning business solutions and measurably impact a company’s financials. Tocquigny’s philosophy of measurement, foundation of business accountability and insights-based decision increase the predictability of marketing success and minimize the risk of marketing investment in the digital age. Tocquigny, one of the nation’s premier marketing agencies, is a B-to-B Magazine Top Marketing Agency and Adweek Top 25 Interactive Advertising Agency. For more, visit www.tocquigny.com.

About Diverge
As a digital public relations and social media firm, Diverge offers companies the competitive advantage of innovative, effective and measurable online public relations campaigns. In contrast to traditional public relations, digital PR provides lower risk, faster results and higher return on investment. This is achievable because we can track online influence, measure the speed and success of message movement and gauge the effect of these efforts on a company’s reputation — in real time. For more, visit www.divergecom.com.