Services

As a digital public relations and social media consultancy, Diverge offers companies the competitive advantage of innovative, effective and measurable online public relations campaigns. In contrast to traditional public relations, digital PR provides the benefits of lower risk, faster results and higher return on investment. This is achievable because we can track online influence, measure the speed and success of message movement and gauge the effect of these efforts on a company’s reputation - in real time.

At Diverge, we understand that technology is a tool, not a substitute for talent. Our campaigns are grounded in powerful stories that engage your audience’s emotions and persuade them to take action. The ability to customize content for different audience segments allows us to be far more creative and effective with a substantially lower investment than a traditional public relations approach. Our approach is to start small, test our big ideas with targeted digital messages, and then measure the response. We optimize the messaging and track the buzz to see what is resonating best. Then we launch a full-scale campaign with what we have learned.

Influence Metrics, our proprietary process for creating a strong reputations and delivering increased revenue, is based on five pillars: Research, Strategy, Engagement, Reputation and Accountability.

Research

Diverge provides a robust research capability that maps key influencers and shapes campaign strategies. This allows us to reach audiences effectively by building a foundational understanding the marketplace and key drivers. We uncover existing barriers and learn how specific messages resonate with key audiences. The result is the creation of optimal messaging that positions your company and maximizes your communications budget. Our research process includes:

Strategy

Using insights gained through research, we develop strategic plans to launch our innovative campaigns and thus enhance your online brand, generate attention and motivate action. We start small, test big ideas and track the response to see what is resonating best with the audience before committing to a full-scale campaign. Our strategic planning process includes:

Engagement

Effective online engagement brings together online portals along with a variety of social tools to involve your customers, live your brand and deliver services that excite and motivate users. Following are a few of the customized tactics used to achieve our client’s results:

Reputation

As your online reputation guardian, Diverge helps maintain your strong reputation by tracking online conversations about your brand, managing online corporate social responsibility initiatives and conducting digital crisis communications planning. These reputation centric services include:

Accountability

Diverge takes responsibility for achieving results. We align our tactics and goals to your key business objectives and then provide the tools and results for demonstrating campaign success to the C-suite. Some of the tools used to provide metrics to our clients include:

Social media consulting and digital strategy

Diverge provides a team of digital marketing experts to fully handle the planning, design, copy development, testing and deployment of any digital project. Our capabilities include:

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